Time To Follow Through Initiative

FISLL partners with the NBA and launches "LOVE OUR GAME, VALUE OUR LIVES" social justice apparel. FISLL will also launch their "Time To Follow Through" social justice apparel collection as a 100% Black-owned business. FISLL will leverage their expertise and financial resources to support economic empowerment programs for Black entrepreneurs and Black-owned businesses. As part of this initiative, the NBA, Fanatics and FISLL will donate $30,000 to community partners. Available exclusively at the NBA Store -click picture to purchase.

The FISLL Brand

Founded in 2003 by NBA All-Star & Olympic Gold Medalist, Allan Houston, FISLL is a social impact brand with a powerful portfolio of leadership training, legacy development and consumer products.

The FISLL Project

TFP is FISLL's social impact initiative to help empower youth and families foster stronger, healthier relationships. Click picture for more information.


FISLL activewear has partnered with the NBA - proceeds from every purchase support The FISLL Project. Click picture for more information.


FISLL's media channels consist of the podcast, smart device app, and a digital learning platform to guide and empower its users. Click picture for more information.