FISLL is a social impact brand that aims to engage, equip, inspire, and outfit people to live, lead, and perform better. Founded by NBA All-Star Allan Houston, the organization is named after the five fundamentals of faith, integrity, sacrifice, leadership, and legacy, for which he credits his success as an athlete and in life. FISLL’s platform provides multimedia content, apparel, and licensing.

Leaning into the Five Fundamentals, FISLL offers programs, platforms, and products for youth and adults that promote leadership, intentionality, and personal growth in all aspects of life.

Those who engage with FISLL encounter a culture of mentorship, a suite of tools and strategies, and a focus on values that prepare them physically, mentally, and spiritually to meet life’s challenges and opportunities.

By leaning on FISLL tools, strategies, and values throughout their lives, FISLL participants are well prepared “from the inside out” to overcome barriers and experience success as students, performers, partners, and parents in their chosen vocation and community members.

 The FISLL brand is comprised of three distinct organizations and corporations that are intended to bring the FISLL Fundamentals to life.

FISLL’s media channels include a digital learning platform, publications, podcasts, virtual events, and the FISLL mobile app, which engages and empowers users.

The Allan Houston Legacy Foundation (AHLF) is dedicated to the belief that the fundamental values of faith, integrity, sacrifice, leadership, and legacy provide a foundation for every individual to reach his or her potential.   AHLF manages The FISLL Project (TFP) as its signature social impact arm. The FISLL Project focuses on Youth Voice and Leadership cultivation, combining the model of leadership teaching and restorative behavioral science with mentorship, character development, media content, events, and programming.

FISLL’s merchandising division includes FISLL NBA, an official licensing partnership with the NBA that produces premium apparel. FISLL looks to expand its merchandising portfolio to empower and inspire all people to develop a winning mentality and consider the significance of their personal legacy.