FISLL is a social impact brand providing leadership training, legacy development and consumer products. FISLL exists to engage, equip and inspire people to Live Better, Perform Better, and Lead Better.

Created by two-time NBA All-Star, Olympic Gold Medalist and Philanthropist Allan Houston, FISLL actuates 5 essential values of Faith, Integrity, Sacrifice, Leadership, & Legacy as language to promote a healthy mind, body and spirit.


The FISLL brand is comprised of three distinct organizations and corporations that are intended to bring the FISLL Fundamentals to life.

FISLL's media channels consist of a digital learning platform, publications, podcasts, virtual events and the FISLL mobile app to engage and empower its users.

FISLL’s merchandising division is led by FISLL NBA - an official licensing partnership with the NBA producing premium apparel manufactured in Africa. FISLL looks to expand its merchandising portfolio in order to empower and inspire all people to develop a winning mentality and consider the significance of their personal legacy.

The Allan Houston Legacy Foundation (AHLF) is a multi-dimensional organization created to work with any individual, program, business, or institution that serves the community. AHLF manages The FISLL Project (TFP) which serves as its signature social impact arm. The FISLL Project focuses on Youth Voice and Leadership cultivation, combining the model of leadership teaching and restorative behavioral science with mentorship, character development, media content, events, and programming.