FISLL stands for Faith, Integrity, Sacrifice, Leadership, and Legacy, founded by former NBA All-Star Allan Houston to promote personal growth through core values, offering licensed apparel and programs that inspire people to live and lead better. It's a values-driven platform focused on developing character, mindset, and positive impact in individuals and communities, linking sports culture with life skills.

Key Aspects of FISLL:

• The Five Fundamentals: Faith, Integrity, Sacrifice, Leadership, Legacy.
• Mission: To engage, equip, inspire, and outfit people to live, lead, and perform better. 
• Products: Premium NBA-licensed apparel that serves as an outer expression of inner values, plus multimedia content and programs.
• Social Impact: Supports youth, leaders, and positive cultural influencers through mentorship, tools, and strategies, with a portion of sales funding The FISLL Project.

In essence, FISLL is about building character and purpose through these foundational principles, using sports and fashion as vehicles for personal development and positive change.